Google PageRanking Factors 2015

There are many gossips in web that PageRank is already dead. Google took this feature off  Webmaster Tools. There was even an official information that company are not going to update it anymore. Explorations of independent companies such as Searchmetrics shows us contrary results. Google permanently changes its ranking factors but don't tells about it in public anymore. It is very important for us to know where and how can we use tools to promote our web-pages. Today we are going discover some Google juice for you.

According to Searchmetrics explorations the main innovation of Google Search is using Click-Through-Rate (CTR) as high valued ranking factor. This method come directly from Adwords service.

How does Click-Through-Rate work? 

Google divide numbers of clicks by page views. If 100 users looked through Google search result and only 2 clicked on your link - your CTR will be  0.02. It seems to be very good CTR. What is the reason of ranking changes? It can be promotion of Adwords. Otherwise Click-Through-Rate is really important because it is proceed by really users and owners of websites cannot cheat Google.
Now CTR change SEO business and will make a problem for new web sites. Because it is very hard for new web site with low position (10th page in the search) achieve high Click-Through-Rate score. The only way out for such a looser - use Adwords. Excellent promotion, isn't it?

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